Real Estate Postcard Checklist
Realtor Postcards have been used by agents for decades to create new business. Used
correctly, these mailings can be a very effective marketing tool. However many agent
waste thousands of dollars each year creating poorly designed postcards. This article
provides the basic rules you should follow for every single Realtor Postcard you
mail.
What You Have Done:
Always remember that the your target audience is highly skeptical of any direct
mail they receive. As they sort through their daily mail, you have less than one
second to get their attention. For a Realtor Postcard, this should be a short, one
sentence blurb of your recent success. Here are some examples:
- Just Sold!
- Under Contract Guaranteed!
- Just Listed!
- See Why Your Neighbor Used Me!
These headlines summarize your achievements and why the seller should pay attention
to your card. If you just sold or listed a nearby house, it will grab the recipient's
interest and they will continue to read your mailing.
Make sure that you highlight any special accomplishments you've had in their neighborhood
that are significant to them. Sellers don't care if you have the latest certifications
but will certainly notice if you just sold a home down the street in 30 days.
Free Offer:
People loves free information. On a Realtor postcard you can offer all kinds of
free information. Let sellers know that if they contact you, you can supply them
with:
- Free Value Evaluation of their House
- Free List of Sold Houses in their area
- Free Market Statistics for their neighborhood
Quite often sellers aren't looking to sell their home now, but will be in less than
a year. Having them contact you now is crucial. Obtaining their contact information
is key. Send them complete market updates each month. Check in with them on a regular
basis. Many times Realtor postcards don't create instant business, but the contacts
they create can be invaluable months later.
Call To Action:
"A Call To Action" portion of a Realtor postcard is the most significant element
and the most often neglected. Many agents assume that a seller will contact them
if they're interested. A call to action can enhance your return rate on your mailings
by 200% - 300%.
Some of the most effective call to actions we've used:
- Contact Us Now To See If Now Is the Right Time for You To List
- Visit Our Web Site for Daily Market Updates
- Contact Us Now To For the Latest Market Stats
Always include at least one call to action on every side of your postcard!
Save Money on Realtor Postcards:
If you're going to be successful in any mailing campaign, you need to be consistent.
That means sending mailings to the same homes every month for at least a year. This
can get costly. Here are a few tips we've found to save money on Realtor postcards:
- Use coupon websites. There are sites available that offer daily deals and discounts
for online postcard suppliers.
- Use Bulk / Standard Postage. Make sure that whatever printer or mailing company
you contract with offers bulk rate postage. This can save you over 20 cents per
mailed piece.
- Use Color on One Side Only. Most printers can print color on the front and black
and white on the back. The cost savings can be considerable.
If you use these strategies each time you send out a direct mail piece, you'll see
your rate of return drastically increase.
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